Content & Brand Marketer

The opportunity

AI-built apps are reaching production faster than most teams can govern them. NEKOD is the trust layer for that shift: continuous controls for builders and for enterprises. Backed by Techstars and Plug and Play, with people in Amsterdam, Munich, and Tirana, and clients across the Netherlands, the UK, and EMEA. You would own how we show up in Albania and beyond. Plug and Play Expo Tirana is the big one for this role: that is our presence in Albania, and you would help make it count, from prep and on-site coverage to the follow-up that keeps people warm. The marketing function is yours to build, and to lead as we grow.

Events on the calendar

A few near-term moments you would help shape and cover:

• Bits & Pretzels, Munich (September).
• Plug and Play Expo Tirana (October), our main Albania presence. You would own how we show up there.
• Slush, Helsinki (November).

What you would actually do

Publish. You would run our LinkedIn, in English, for two audiences: builders creating apps with AI, and the people who have to govern them. Product updates, case studies, event coverage, and thought leadership, including ghostwriting for the founder. You would also write the newsletter and the email sequences, and cover our internal-hackathon program and the events we go to.

Design. Social graphics, one-pagers, report covers, event materials, enterprise collateral. The template library already exists, so you are not starting from a blank page. You are using it, improving it, and keeping everything looking like one company. Canva mostly, Figma where it helps. You would also cut podcast and video content and turn long-form into short-form for Instagram, LinkedIn, and YouTube.

Bring people in. This is the part that matters. Content that gets read is nice. Content that gets someone to sign up is the job. Start with LinkedIn and event coverage. Grow Instagram and YouTube as the rhythm holds, and report monthly on what actually converted, including what flopped.

What good looks like

We will be blunt about the bar, because it is higher than a normal content job.

Month one: a content pipeline is running, targets are agreed with you, and publishing happens without anyone reminding you.

Month three: early signups or warm conversations are coming from things you made, not only traffic or impressions.

Month six: you know what converts, you have cut what does not, and content is clearly helping the pipeline.

What we will hold you to

Separate from commission, you would have your own targets. We set the exact numbers with you in week one, against where we actually are today.

• LinkedIn growing every month, measured on followers and on conversations it starts with buyers.
• Event coverage out within 48 hours, while people still care. Plug and Play Expo Tirana is the priority.
• Publishing on rhythm, every week, starting with LinkedIn.
• Instagram and YouTube growing as you add them, once LinkedIn and events are solid.
• Newsletter live and growing.

Who you are

We hire for attitude first. How you think and how you own your work matters more than a perfect CV.

• You finish things. You would rather publish a good post today than a perfect one next week, and nobody has to check whether it went out.
• You can work on your own. For a while, marketing is you. You will have the strategy, the tools, and a founder who is available, but not someone assigning you tasks each morning.
• You go looking for the work. You would hear we closed a customer and ask for the case study, instead of waiting for the brief.
• You have done 1 to 3 years in content, digital marketing, or social media, and you can show us the work.
• Your written English is genuinely strong. You will be writing for CISOs in Amsterdam and London, so this one matters more than usual.
• You are comfortable in Canva (Figma is a plus) and you can cut video in CapCut or similar.
• You use AI properly in your own work, and you are actually interested in tech, AI, and startups.

Nice to have

Motion graphics or podcast editing. SEO and GEO basics. Startup or agency experience. Comfortable hosting a room in Albanian at local events, even though we publish in English.

Why join

We are still early, and that is the point. Female-founded, growing fast, and one of Plug and Play's first six investments in Albania, as well as part of Scale Up Balkans. You work close to the founder, own real outcomes, and help build a company that is not finished yet. If you want that kind of ownership, this is a good seat.